15 Logo design trends that boost your creativity in 2018…
Today the logo has become the icing on the cake for a company, because it’s the corporative identity, it’s what is going to differentiate any company from others in a visual and conceptual kind.
A logo may not necessary contribute to the company identity but rest assured that it does contribute to building the value which distinguishes its name, no matter if the logo is awful or great because the experience of the brand is what nourishes its memory in the market but you need to have in mind that a logo will help you to synthesize that idea. In simple words, a logo doesn’t do all the job but it helps to introduce a name or image to be remembered between a huge amount of companies out there.
As a designer, it is important not only to find the ideal design but also to learn from the past and study the design trendy in order to help you to create a unique remarkable logo that ensures the main purpose, to be remembered by the customer. We’ve studied the main characteristics of the top trendy logo designs for 2018, below we had condensed it into 15 topics that you must read:
01 Creative typography:
We have recently noticed in 2018 that one simple straight approach to hitting with the company identity is braking up the model, modifying and merging the typography with elements related about what the company does or in the name itself into the details, in that way the visual will produce the effect of describing what the company is about in a blink of eyes and in a fun way, it will inspire confidence in the market to attract new customers.
02 Vibrant Colors:
You may think there isn’t too much to say, that using vibrant colors helps to highlight your logo among others but you may be in a different situation because if you use this style in a wrong way or for an inappropriate public, it may result annoying and turn away some potential costumers’ views, so it is important to clarify that vibrant colors may be the interest of young people or costumers who are looking for fresh and creative minds.
03 Geometric and Lineart logos:
One of my favorites styles. The content isn’t the main thing that has had a moderate propensity through the most recent 2 years, this inclination has been utilized of late in the logo’s picture. A style that transmits professionalism, perfection, and beauty by combining minimalism, simplicity, and symmetry in the image, this style has become a trend in 2018 because it is easy to read and cause a powerful impact by focusing on the basic elements, keeping always a professional attitude.
04 Swooshy human logo:
Full of colors and a humanoid drawing that suggests fun and empathy, a style that we advise you to ignore but unfortunately this trend is taking place this 2018, probably related to the emergence of new companies that works with the people interactions, so if that is the case, imitating this style can lead to the creation of a logo easily forgettable because the market is flooded with them and you will find very similar logos, far from achieving originality.
05 Uncomplicated mascots:
Many companies have changed their complex design for a simpler mascot as the case of Apple, Starbucks, KFC, Wendy’s among thousands of companies that are taking the same path, with the philosophy that simpler is better because not only it’s easy to reproduce, in addition, simple designs facilitate the process for memorization, so this trend has come to stay for a long time so it would be a good idea to take this style as the basis of your design.
06 Brushstroke logotype:
One of the styles that are being adopted by designers with the passing of days, the style of handwriting typography, or brush writing, for the simple fact that it opens a new world that gives a lot of room to find originality, not only that, it also serves many companies to unravel the classic and square style that does not identify them at all, certainly it’s a good option to consider if you want to make a difference this 2018.
07 Single-line text and icons:
Logos with a with simple lines design can be considered to share features with simple letters design, the only difference perhaps that this design has more freshness sensation plus a greater freedom to vary and to be able to achieve a different design from the rest, but it should not be forgotten that like the simple text design, this type of logos should be reserved for companies that do not need a greater identity than the work that characterizes them.
08 Letter drifting:
A growing trend since 2017 has been to drift letters from a logo in position, rotation, scale or other minor modifications such as its focus, distortion, cut, among others; all in order to transmit only with the font, as if it were an image, a story or a reason related to the main product, this type of design occupies the brain in creating the story you want to transmit, so that we capture the customer’s attention in a simple way
09 Emblem / Crest:
Because everything old eventually comes to life, today there is a growing boom in the adoption of many companies in this old style emblem logo, most of them consist of some elements enclosed by circular lines containing an easy to read font, there is very often a reference to a particular date, simple figures, and colors; There is no doubt that the increasing new adoption of this design is an investment to transmit tradition, quality and confidence in the future.
10 Negative space:
This negative space typography style or split typography style has had a resounding success based on the ability to retain the attention of the people who observe it, since it plays with the mind causing people to observe it more than once and then force them to unravel its meaning, it is a style that allows a lot of adaptation and possible combinations with others to find uniqueness, particularly I love these logos, they are a minimalist piece of art.
11 Lowercase letter:
Following the literal meaning of the philosophy “the simplest is better” a lot of designers this year have found great results simplifying the logo at their maximum expression using only lowercase letters in their logos giving them a new fresh air of a friendly and confidence company, there are two main variants in this style, the one with sans serif fonts and the one with serif fonts, but the principal objective is to use easy to read font in lowercase.
Minimalistic logos are the most difficult to achieve despite being the maximum expression of simplicity, they seek to make an intelligent use of the least possible space with the least number of elements, trying as much as possible to maintain an interesting, and readable image related to the company or its product, its tendency hasn’t stopped growing since it was born, because it’s for many the concretion of an ideal logo that could mark a real distinction in the market.
13 Fun frolic:
An excellent technique to attract the attention of clients is to use humor, happiness or absurdly funny metaphors in logos, since they inevitably generate the empathy of those who observe them, of course, this idea must be related to the main product, many of these designs consist of an empathetic mascot adapted to the typography or as a character in the metaphorical image, it is one of my favorite designs, I bet you will see many fabulous things this year.
There is something in the symmetry of the grid design that is striking to the eye, it is a style from which clean designs are obtained and inspire perfection, you could be answering me: it is a style that has always been present for many years; the truth is that it suffers low and high waves, but always there in the art world, and now it’s on-trend, who knows and get out of this trend a new style never saw.
Its main use has two scopes, those that use it by employing the science behind the architecture in their logos, by introducing architectural patterns or using measures such as the golden ratio in their designs; and the other scope has to do with those companies whose infrastructure is their product and therefore it suits them to translate it into the logo as part of their identity, around idea, as an example, could be an entertainment park or a museum.
Do you know that Pepsi company paid more than a million dollars for the creation of its new logo design with a hidden meaning? The new design alludes to the mysterious and secret topics such as the magnetic field of the Earth, Feng Shui, Pythagoras, geodynamics, the theory of relativity and the golden ratio. The designer explained that this logo also refers to Mona Lisa, Parthenon, and even René Descartes. The colors red, white and blue have always represented the American flag. Some designers really take this stuff very seriously.
We have provided you all these topics not for you to choose one of them or test each one, we did it for you to take enough inspiration, you have thousand possible combinations out of this. In design there is always one single rule, broke them all, there is not anything wrote in life, if you don’t feel confident enough about your own capacities you could follow tendencies, do it for practicing while you get inspiration, but you must believe and follow your own creativity, you may be the one who trace a new path to follow, a new tendency.